EREA  FERREIRO

Brief : How can sport Improve the fabric of your city? 

NYC, LA , London, Shanghai, Moscow, Tokyo , Paris

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This summer, Russia is chosen to be the home of the 2018 Football World Cup.

 During winter, storms and the extreme cold can lead to days of entire towns having to face blackouts.

Adidas believes that sport can not just move the world, but also change it.

That’s why we chose to create electricity through our own energy consumption :  movement .

Using piezoelectricity laws , we will place energy generators under the field at Moscow's football stadiums.